It common knowledge that selecting the right logo is vital for any business/brand, it is also why choosing the right logo design company is crucial as well. If you are starting a new venture or even planning to revamp your old logo, creating the most relevant logo should be one of the top priorities.
78% of consumers believe that logos are works of art (Study Finds, 2020).
Why Logo is important?
A logo helps you stand out from the flock and stimulates brand loyalty. It represents your beliefs, core values, purpose, mission and vision of the brand. It helps create a memory that can be recalled. Most importantly, a well-created logo helps you convey to your target audience your businesses’ professionalism, trust, and quality of goods or services.
So when you are selecting a Logo Design Company in Delhi, be very mindful of your choice.
So, How to Choose the Right Logo Design?
Some of the important aspects to consider when you outsource your logo design to a logo design company.
- Typography- Font is a very essential element of design. It is not just communicating your company name but also your brand persona. Many brands believe that fonts can directly affect profits too. Generally, there are three main types of fonts to choose from:
- Serif fonts- They are classic fonts that include names like academia, times new roman, Baskerville etc.
- San serif fonts- This is one of the favorite font- Helvetica. So if you want to be fresh, new and yet, relatable choose this font.
- Script fonts- These fonts symbolize certain specific traits like – creative, elegant and casual. So if it fits your persona, they can be a very youthful choice.
- Visual Representation- According to www.amsdigital.in a leading logo design company in Delhi after selecting fonts, visual representation helps add branding potential and creates a visual impression in people’s mind. It helps people establish a relationship with your brand that becomes a synonym for your brand and the product itself.
- Conceptualisation- A unique concept will help you stand out from other brands in the same business. Hence, there should be an easily recognisable concept and associates closely with your business.
- Memorability factor- When your logo covers all the above-mentioned aspects perfectly it becomes memorable. Many studies reveal that people tend to remember a brand by the logo rather than name. This is why creating a very popular logo can help to create brand awareness and a lasting impression about the brand, products and its services.
- Keep it simple- Any professional logo design company in Delhi or logo designer will advise you on this. Simplicity here refers to the use of one colour or two, fonts and other elements. The logo should deliver the message to the audience at first glance. Often simple logos are memorable designs; most of the famous global brands follow this simple representation. Nike, Pepsi, Chanel, Google and many others have simple, neat and clean logo designs. Simple logos go a long way to create a brand identity, and customers find it easy to remember.
If you hire a logo design company, make sure you make them familiar with every detail that would be necessary for creating a logo of your choice and mirrors your brand’s value and identity.